BEHIND THE THIRTIES
Founded in the heart of Quebec in 2020, The Thirties brings together three women entrepreneurs around a shared vision: creating Canadian swimwear in which every woman feels perfectly comfortable and confident.
Have less. Be more. Our mantra guides every decision: choosing exceptional quality over quantity, and focusing on what matters most — your well-being and confidence.
The women behind the brand
Geneviève Forgues Lapointe
From corporate accountant to passionate creator, Geneviève reinvented her career to follow her vision of women's fashion. After exploring the world of children's fashion with Les Petites Natures, she founded The Thirties in 2020. Mother of two children, she masters the art of balancing family and entrepreneurial ambitions. Her commitment and ability to transform ideas into reality make her the creative driving force behind the brand. Since 2024, she has dedicated herself entirely to making The Thirties shine.
Véronique Péloquin
Art director and graphic designer, Véronique developed her expertise working with various companies before settling in Europe in 2015. Attentive to detail, she carefully shapes The Thirties' visual universe. Her mastery of design and typography brings the brand's refined aesthetic to life. Mother of two children, she collaborates remotely and infuses each creation with the timeless elegance that defines us.
Yanique Fillion
Renowned photographer in Quebec, Yanique captures the very essence of The Thirties through her lens. Her artistic sensitivity and technical rigor have contributed to forging the brand's visual reputation. Her images reveal the natural beauty of every woman who wears our creations. Mother of two boys, she works remotely and continues to elevate our visual standards through her talent.
By choosing Canadian-made swimwear, you help sustain local jobs and preserve valuable know-how.
Every The Thirties swimsuit is proudly designed and crafted in Canada, carrying the meticulous attention to detail that defines our local expertise.
What drives us
The art of slowness in a fast fashion world. At The Thirties, every swimsuit is born from deep reflection. We take time to perfect every cut, test every material, refine every detail. This approach allows us to create pieces designed to last, far from ephemeral trends.
Authenticity above all. We create for real women, with real bodies and full lives. Our swimsuits accompany your spa mornings as well as your family afternoons, your dream vacations as well as your daily moments of relaxation.
