Journal

Where does your money really go when you shop? Discover why 66¢ of every dollar spent at small independent retailers stays within the provincial economy, compared to just 11¢ at multinational retail chains, and how shopping local supports jobs, craftsmanship and economic growth.

What if black isn't actually your most flattering colour? Discover what colour analysis reveals about chocolate brown, why this timeless shade can enhance your natural complexion, and why it's becoming the new black.

Discover why more women are choosing Canadian made swimwear. From local craftsmanship and premium fabrics to small batch production, here are 10 reasons to choose swimwear made in Canada.

Inspired by the timeless charm of East Coast summers, our Summer Days collection celebrates effortless elegance and life by the water. Discover four beautiful shades, refined details, and timeless swimwear designed and made in Canada.

Shopping local at Christmas isn't about giving more. It's about giving better. A gift that has meaning, tells a story, and lasts.

American customers are discovering the difference of Canadian made swimwear. Quality, comfort, ethical production, and a duty free shopping experience that feels refreshing and real.

Linen is more than a beach essential. It's versatile, breathable, and gets better with age. Discover how to style our handcrafted linen pieces for every day, not just vacation.

If you've been scrolling through Instagram lately or flipping through the latest resort collections, you've noticed it: brown is everywhere. From chocolate bikinis to caramel one-pieces, earth-tone swimsuits are dominating beaches from Tulum to the French Riviera.

Not all swimwear fabrics are created equal. From recycled nylon blends to textured waffle materials, understanding what goes into your swimsuit can save you money and frustration. Learn how to identify premium fabrics, spot quality red flags, and why investing in better materials pays off in the long run.

Choosing Canadian-made swimwear is more than a purchase. It is about quality, durability and supporting local expertise. Discover why The Thirties is worth the investment.